{"id":14514,"date":"2023-06-29T12:30:42","date_gmt":"2023-06-29T12:30:42","guid":{"rendered":"https:\/\/piano.io\/fr\/?p=14514"},"modified":"2023-12-04T15:21:06","modified_gmt":"2023-12-04T15:21:06","slug":"privacy-mythes-et-realites","status":"publish","type":"post","link":"https:\/\/resources.piano.io\/fr\/resources\/privacy-mythes-et-realites\/","title":{"rendered":"Privacy, Mythes et R\u00e9alit\u00e9s"},"content":{"rendered":"\n<p><br \/>Depuis l&#8217;entr\u00e9e en vigueur du R\u00e8glement g\u00e9n\u00e9ral sur la protection des donn\u00e9es (RGPD) en Europe il y a exactement 5 ans, le paysage num\u00e9rique a connu une \u00e9volution significative.<\/p>\n<p>Le respect de la vie priv\u00e9e n&#8217;est plus un simple id\u00e9al, mais une r\u00e9alit\u00e9 \u00e0 laquelle tous les acteurs du march\u00e9, y compris les consommateurs, ont d\u00fb s&#8217;adapter.<\/p>\n<p>L\u2019Analytics n&#8217;a pas \u00e9t\u00e9 \u00e9pargn\u00e9e par cette \u00e9volution, au contraire, elle est au c\u0153ur de cette transformation qui encourage une collecte de donn\u00e9es consentie et une utilisation \u00e9thique des donn\u00e9es. La directive ePrivacy et les r\u00e9centes sanctions inflig\u00e9es par plusieurs autorit\u00e9s de contr\u00f4le europ\u00e9ennes, dont la CNIL, \u00e0 l&#8217;encontre de Google Analytics, en t\u00e9moignent.<\/p>\n<p>Dans ce webinar intitul\u00e9 &#8220;Privacy, Mythes et R\u00e9alit\u00e9&#8221;, nous abordons, en compagnie d&#8217;experts juridiques, techniques et op\u00e9rationnels, les \u00e9l\u00e9ments essentiels pour r\u00e9ussir la transition vers une mesure de l&#8217;audience et de la performance num\u00e9rique en conformit\u00e9 avec la r\u00e9glementation :<\/p>\n<ul>\n<li>Actualit\u00e9s privacy et \u00e9tat des lieux : un rappel des r\u00e9glementations en vigueur et des conseils sur leur mise en application pr\u00e9sent\u00e9s par Armand Heslot, Consultant Privacy et ex-Chef du Service de l\u2019Expertise Technologique de la CNIL.<\/li>\n<li>Bonnes pratiques : V\u00e9ronique Chupin, Senior Manager Analytics &#038; Digital Products chez Converteo, partage ses conseils avis\u00e9s sur le retour march\u00e9 de cette mise en conformit\u00e9 de l\u2019\u00e9cosyst\u00e8me digital.<\/li>\n<li>Retour d&#8217;exp\u00e9rience : Nicolas Aucher, Manager Digital Performance et Data Intelligence au sein de Bouygues Telecom, d\u00e9voile la strat\u00e9gie Analytics adopt\u00e9e par l&#8217;op\u00e9rateur ainsi que les raisons qui l&#8217;ont pouss\u00e9 \u00e0 migrer vers une nouvelle solution d&#8217;analyse plus adapt\u00e9e \u00e0 sa strat\u00e9gie data.<\/li>\n<\/ul>\n<p>Ce webinar est anim\u00e9 et mod\u00e9r\u00e9 par Louis-Marie Gu\u00e9rif, DPO pour le groupe Piano.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Depuis l&#8217;entr\u00e9e en vigueur du R\u00e8glement g\u00e9n\u00e9ral sur la protection des donn\u00e9es (RGPD) en Europe il y a exactement 5 ans, le paysage num\u00e9rique a connu une \u00e9volution significative. 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