{"id":11191,"date":"2021-05-21T19:04:34","date_gmt":"2021-05-21T19:04:34","guid":{"rendered":"https:\/\/piano.io\/fr\/?p=11191"},"modified":"2022-07-25T16:55:20","modified_gmt":"2022-07-25T16:55:20","slug":"first-party-data-acquisition-comment-prioriser-sa-strategie-d-acquisition-avec-des-donnees-first-party","status":"publish","type":"post","link":"https:\/\/resources.piano.io\/fr\/resources\/first-party-data-acquisition-comment-prioriser-sa-strategie-d-acquisition-avec-des-donnees-first-party\/","title":{"rendered":"First-Party Data Acquisition: Comment prioriser sa strat\u00e9gie d\u2019acquisition avec des donn\u00e9es first party ?"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":49,"featured_media":12575,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[20],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>First-Party Data Acquisition: Comment prioriser sa strat\u00e9gie d\u2019acquisition avec des donn\u00e9es first pa<\/title>\n<meta name=\"description\" content=\"Vincent Brach, Sales Director France - Benelux\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/media.tinypass.com\/fr\/resources\/first-party-data-acquisition-comment-prioriser-sa-strategie-d-acquisition-avec-des-donnees-first-party\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"First-Party Data Acquisition: Comment prioriser sa strat\u00e9gie d\u2019acquisition avec des donn\u00e9es first pa\" \/>\n<meta property=\"og:description\" content=\"Vincent Brach, Sales Director France - Benelux\" \/>\n<meta property=\"og:url\" content=\"https:\/\/media.tinypass.com\/fr\/resources\/first-party-data-acquisition-comment-prioriser-sa-strategie-d-acquisition-avec-des-donnees-first-party\/\" \/>\n<meta property=\"og:site_name\" content=\"Piano\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/piano.io\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-21T19:04:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-25T16:55:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/media.tinypass.com\/wp-content\/uploads\/2021\/05\/1143328995-5910e8064e92cf6afbf44aafc6b09e8f177f52e139ae2dba7d701fd2379c5e8c-d_640.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"360\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Piano Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@piano_io\" \/>\n<meta name=\"twitter:site\" content=\"@piano_io\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Piano Team\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.cxense.com\/#organization\",\"name\":\"Piano Software, Inc.\",\"url\":\"https:\/\/www.cxense.com\/\",\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/piano-io\/\",\"https:\/\/www.facebook.com\/piano.io\",\"https:\/\/twitter.com\/piano_io\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-fr\",\"@id\":\"https:\/\/www.cxense.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/piano.io\/wp-content\/uploads\/2022\/07\/Piano_Logo.jpeg\",\"contentUrl\":\"https:\/\/piano.io\/wp-content\/uploads\/2022\/07\/Piano_Logo.jpeg\",\"width\":1111,\"height\":400,\"caption\":\"Piano Software, Inc.\"},\"image\":{\"@id\":\"https:\/\/www.cxense.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.cxense.com\/#website\",\"url\":\"https:\/\/www.cxense.com\/\",\"name\":\"Piano\",\"description\":\"Analytics + Activation\",\"publisher\":{\"@id\":\"https:\/\/www.cxense.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.cxense.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-fr\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-fr\",\"@id\":\"https:\/\/media.tinypass.com\/fr\/resources\/first-party-data-acquisition-comment-prioriser-sa-strategie-d-acquisition-avec-des-donnees-first-party\/#primaryimage\",\"url\":\"https:\/\/resources.piano.io\/wp-content\/uploads\/2021\/05\/1143328995-5910e8064e92cf6afbf44aafc6b09e8f177f52e139ae2dba7d701fd2379c5e8c-d_640.jpeg\",\"contentUrl\":\"https:\/\/resources.piano.io\/wp-content\/uploads\/2021\/05\/1143328995-5910e8064e92cf6afbf44aafc6b09e8f177f52e139ae2dba7d701fd2379c5e8c-d_640.jpeg\",\"width\":640,\"height\":360},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/media.tinypass.com\/fr\/resources\/first-party-data-acquisition-comment-prioriser-sa-strategie-d-acquisition-avec-des-donnees-first-party\/#webpage\",\"url\":\"https:\/\/media.tinypass.com\/fr\/resources\/first-party-data-acquisition-comment-prioriser-sa-strategie-d-acquisition-avec-des-donnees-first-party\/\",\"name\":\"First-Party Data Acquisition: Comment prioriser sa strat\u00e9gie d\u2019acquisition avec des donn\u00e9es first pa\",\"isPartOf\":{\"@id\":\"https:\/\/www.cxense.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/media.tinypass.com\/fr\/resources\/first-party-data-acquisition-comment-prioriser-sa-strategie-d-acquisition-avec-des-donnees-first-party\/#primaryimage\"},\"datePublished\":\"2021-05-21T19:04:34+00:00\",\"dateModified\":\"2022-07-25T16:55:20+00:00\",\"description\":\"Vincent Brach, Sales Director France - Benelux\",\"breadcrumb\":{\"@id\":\"https:\/\/media.tinypass.com\/fr\/resources\/first-party-data-acquisition-comment-prioriser-sa-strategie-d-acquisition-avec-des-donnees-first-party\/#breadcrumb\"},\"inLanguage\":\"fr-fr\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/media.tinypass.com\/fr\/resources\/first-party-data-acquisition-comment-prioriser-sa-strategie-d-acquisition-avec-des-donnees-first-party\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/media.tinypass.com\/fr\/resources\/first-party-data-acquisition-comment-prioriser-sa-strategie-d-acquisition-avec-des-donnees-first-party\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.cxense.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"First-Party Data Acquisition: Comment prioriser sa strat\u00e9gie d\u2019acquisition avec des donn\u00e9es first party ?\"}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/media.tinypass.com\/fr\/resources\/first-party-data-acquisition-comment-prioriser-sa-strategie-d-acquisition-avec-des-donnees-first-party\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/media.tinypass.com\/fr\/resources\/first-party-data-acquisition-comment-prioriser-sa-strategie-d-acquisition-avec-des-donnees-first-party\/#webpage\"},\"author\":{\"name\":\"Piano Team\",\"@id\":\"https:\/\/www.cxense.com\/#\/schema\/person\/ddd28c8f5f25f8fc6c682a6a64e51074\"},\"headline\":\"First-Party Data Acquisition: Comment prioriser sa strat\u00e9gie d\u2019acquisition avec des donn\u00e9es first party ?\",\"datePublished\":\"2021-05-21T19:04:34+00:00\",\"dateModified\":\"2022-07-25T16:55:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/media.tinypass.com\/fr\/resources\/first-party-data-acquisition-comment-prioriser-sa-strategie-d-acquisition-avec-des-donnees-first-party\/#webpage\"},\"wordCount\":19,\"publisher\":{\"@id\":\"https:\/\/www.cxense.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/media.tinypass.com\/fr\/resources\/first-party-data-acquisition-comment-prioriser-sa-strategie-d-acquisition-avec-des-donnees-first-party\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/resources.piano.io\/wp-content\/uploads\/2021\/05\/1143328995-5910e8064e92cf6afbf44aafc6b09e8f177f52e139ae2dba7d701fd2379c5e8c-d_640.jpeg\",\"articleSection\":[\"Webinars\"],\"inLanguage\":\"fr-fr\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.cxense.com\/#\/schema\/person\/ddd28c8f5f25f8fc6c682a6a64e51074\",\"name\":\"Piano Team\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-fr\",\"@id\":\"https:\/\/www.cxense.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/b916894b59514de104fd7d1411c4df54?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/b916894b59514de104fd7d1411c4df54?s=96&d=mm&r=g\",\"caption\":\"Piano Team\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"First-Party Data Acquisition: Comment prioriser sa strat\u00e9gie d\u2019acquisition avec des donn\u00e9es first pa","description":"Vincent Brach, Sales Director France - Benelux","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/media.tinypass.com\/fr\/resources\/first-party-data-acquisition-comment-prioriser-sa-strategie-d-acquisition-avec-des-donnees-first-party\/","og_locale":"en_US","og_type":"article","og_title":"First-Party Data Acquisition: Comment prioriser sa strat\u00e9gie d\u2019acquisition avec des donn\u00e9es first pa","og_description":"Vincent Brach, Sales Director France - Benelux","og_url":"https:\/\/media.tinypass.com\/fr\/resources\/first-party-data-acquisition-comment-prioriser-sa-strategie-d-acquisition-avec-des-donnees-first-party\/","og_site_name":"Piano","article_publisher":"https:\/\/www.facebook.com\/piano.io","article_published_time":"2021-05-21T19:04:34+00:00","article_modified_time":"2022-07-25T16:55:20+00:00","og_image":[{"width":640,"height":360,"url":"https:\/\/media.tinypass.com\/wp-content\/uploads\/2021\/05\/1143328995-5910e8064e92cf6afbf44aafc6b09e8f177f52e139ae2dba7d701fd2379c5e8c-d_640.jpeg","type":"image\/jpeg"}],"author":"Piano Team","twitter_card":"summary_large_image","twitter_creator":"@piano_io","twitter_site":"@piano_io","twitter_misc":{"Written by":"Piano Team"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/www.cxense.com\/#organization","name":"Piano Software, Inc.","url":"https:\/\/www.cxense.com\/","sameAs":["https:\/\/www.linkedin.com\/company\/piano-io\/","https:\/\/www.facebook.com\/piano.io","https:\/\/twitter.com\/piano_io"],"logo":{"@type":"ImageObject","inLanguage":"fr-fr","@id":"https:\/\/www.cxense.com\/#\/schema\/logo\/image\/","url":"https:\/\/piano.io\/wp-content\/uploads\/2022\/07\/Piano_Logo.jpeg","contentUrl":"https:\/\/piano.io\/wp-content\/uploads\/2022\/07\/Piano_Logo.jpeg","width":1111,"height":400,"caption":"Piano Software, Inc."},"image":{"@id":"https:\/\/www.cxense.com\/#\/schema\/logo\/image\/"}},{"@type":"WebSite","@id":"https:\/\/www.cxense.com\/#website","url":"https:\/\/www.cxense.com\/","name":"Piano","description":"Analytics + Activation","publisher":{"@id":"https:\/\/www.cxense.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.cxense.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-fr"},{"@type":"ImageObject","inLanguage":"fr-fr","@id":"https:\/\/media.tinypass.com\/fr\/resources\/first-party-data-acquisition-comment-prioriser-sa-strategie-d-acquisition-avec-des-donnees-first-party\/#primaryimage","url":"https:\/\/resources.piano.io\/wp-content\/uploads\/2021\/05\/1143328995-5910e8064e92cf6afbf44aafc6b09e8f177f52e139ae2dba7d701fd2379c5e8c-d_640.jpeg","contentUrl":"https:\/\/resources.piano.io\/wp-content\/uploads\/2021\/05\/1143328995-5910e8064e92cf6afbf44aafc6b09e8f177f52e139ae2dba7d701fd2379c5e8c-d_640.jpeg","width":640,"height":360},{"@type":"WebPage","@id":"https:\/\/media.tinypass.com\/fr\/resources\/first-party-data-acquisition-comment-prioriser-sa-strategie-d-acquisition-avec-des-donnees-first-party\/#webpage","url":"https:\/\/media.tinypass.com\/fr\/resources\/first-party-data-acquisition-comment-prioriser-sa-strategie-d-acquisition-avec-des-donnees-first-party\/","name":"First-Party Data Acquisition: Comment prioriser sa strat\u00e9gie d\u2019acquisition avec des donn\u00e9es first pa","isPartOf":{"@id":"https:\/\/www.cxense.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/media.tinypass.com\/fr\/resources\/first-party-data-acquisition-comment-prioriser-sa-strategie-d-acquisition-avec-des-donnees-first-party\/#primaryimage"},"datePublished":"2021-05-21T19:04:34+00:00","dateModified":"2022-07-25T16:55:20+00:00","description":"Vincent Brach, Sales Director France - Benelux","breadcrumb":{"@id":"https:\/\/media.tinypass.com\/fr\/resources\/first-party-data-acquisition-comment-prioriser-sa-strategie-d-acquisition-avec-des-donnees-first-party\/#breadcrumb"},"inLanguage":"fr-fr","potentialAction":[{"@type":"ReadAction","target":["https:\/\/media.tinypass.com\/fr\/resources\/first-party-data-acquisition-comment-prioriser-sa-strategie-d-acquisition-avec-des-donnees-first-party\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/media.tinypass.com\/fr\/resources\/first-party-data-acquisition-comment-prioriser-sa-strategie-d-acquisition-avec-des-donnees-first-party\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.cxense.com\/"},{"@type":"ListItem","position":2,"name":"First-Party Data Acquisition: Comment prioriser sa strat\u00e9gie d\u2019acquisition avec des donn\u00e9es first party ?"}]},{"@type":"Article","@id":"https:\/\/media.tinypass.com\/fr\/resources\/first-party-data-acquisition-comment-prioriser-sa-strategie-d-acquisition-avec-des-donnees-first-party\/#article","isPartOf":{"@id":"https:\/\/media.tinypass.com\/fr\/resources\/first-party-data-acquisition-comment-prioriser-sa-strategie-d-acquisition-avec-des-donnees-first-party\/#webpage"},"author":{"name":"Piano Team","@id":"https:\/\/www.cxense.com\/#\/schema\/person\/ddd28c8f5f25f8fc6c682a6a64e51074"},"headline":"First-Party Data Acquisition: Comment prioriser sa strat\u00e9gie d\u2019acquisition avec des donn\u00e9es first party ?","datePublished":"2021-05-21T19:04:34+00:00","dateModified":"2022-07-25T16:55:20+00:00","mainEntityOfPage":{"@id":"https:\/\/media.tinypass.com\/fr\/resources\/first-party-data-acquisition-comment-prioriser-sa-strategie-d-acquisition-avec-des-donnees-first-party\/#webpage"},"wordCount":19,"publisher":{"@id":"https:\/\/www.cxense.com\/#organization"},"image":{"@id":"https:\/\/media.tinypass.com\/fr\/resources\/first-party-data-acquisition-comment-prioriser-sa-strategie-d-acquisition-avec-des-donnees-first-party\/#primaryimage"},"thumbnailUrl":"https:\/\/resources.piano.io\/wp-content\/uploads\/2021\/05\/1143328995-5910e8064e92cf6afbf44aafc6b09e8f177f52e139ae2dba7d701fd2379c5e8c-d_640.jpeg","articleSection":["Webinars"],"inLanguage":"fr-fr"},{"@type":"Person","@id":"https:\/\/www.cxense.com\/#\/schema\/person\/ddd28c8f5f25f8fc6c682a6a64e51074","name":"Piano Team","image":{"@type":"ImageObject","inLanguage":"fr-fr","@id":"https:\/\/www.cxense.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/b916894b59514de104fd7d1411c4df54?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b916894b59514de104fd7d1411c4df54?s=96&d=mm&r=g","caption":"Piano Team"}}]}},"_links":{"self":[{"href":"https:\/\/resources.piano.io\/fr\/wp-json\/wp\/v2\/posts\/11191"}],"collection":[{"href":"https:\/\/resources.piano.io\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/resources.piano.io\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/resources.piano.io\/fr\/wp-json\/wp\/v2\/users\/49"}],"replies":[{"embeddable":true,"href":"https:\/\/resources.piano.io\/fr\/wp-json\/wp\/v2\/comments?post=11191"}],"version-history":[{"count":3,"href":"https:\/\/resources.piano.io\/fr\/wp-json\/wp\/v2\/posts\/11191\/revisions"}],"predecessor-version":[{"id":11296,"href":"https:\/\/resources.piano.io\/fr\/wp-json\/wp\/v2\/posts\/11191\/revisions\/11296"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/resources.piano.io\/fr\/wp-json\/wp\/v2\/media\/12575"}],"wp:attachment":[{"href":"https:\/\/resources.piano.io\/fr\/wp-json\/wp\/v2\/media?parent=11191"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/resources.piano.io\/fr\/wp-json\/wp\/v2\/categories?post=11191"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/resources.piano.io\/fr\/wp-json\/wp\/v2\/tags?post=11191"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}