{"id":11185,"date":"2021-10-14T12:50:59","date_gmt":"2021-10-14T12:50:59","guid":{"rendered":"https:\/\/piano.io\/fr\/?p=11185"},"modified":"2022-07-25T15:06:27","modified_gmt":"2022-07-25T15:06:27","slug":"comment-lutter-efficacement-contre-le-churn","status":"publish","type":"post","link":"https:\/\/resources.piano.io\/fr\/resources\/comment-lutter-efficacement-contre-le-churn\/","title":{"rendered":"Comment lutter efficacement contre le churn ?"},"content":{"rendered":"\n<p>Webirnar organis\u00e9 par Le Geste, le 21 octobre 2021<\/p>\n\n\n\n<p>Les donn\u00e9es exclusives de Piano provenant de centaines d&#8217;\u00e9diteurs permettent de tirer des<br>enseignements pr\u00e9cieux pour accro\u00eetre la conversion et la fid\u00e9lisation. Leurs donn\u00e9es montrent quele niveau d&#8217;engagement d&#8217;un lecteur pendant la p\u00e9riode d&#8217;essai est un \u00e9l\u00e9ment critique dans sad\u00e9cision de s&#8217;abonner et que l&#8217;utilisation de recommandations de contenu personnalis\u00e9es est un excellent moyen d&#8217;augmenter son engagement. Ne manquez pas cette occasion d&#8217;explorer les le\u00e7ons sur la conversion et la fid\u00e9lisation tir\u00e9es du tr\u00e9sor de donn\u00e9es exclusives de Piano.<\/p>\n\n\n\n<p>Speaker : Vincent Brach &#8211; Sales Director France &#038; Benelux &#8211; Piano<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Webirnar organis\u00e9 par Le Geste, le 21 octobre 2021 Les donn\u00e9es exclusives de Piano provenant de centaines d&#8217;\u00e9diteurs permettent de tirer desenseignements pr\u00e9cieux pour accro\u00eetre la conversion et la fid\u00e9lisation. Leurs donn\u00e9es montrent quele niveau d&#8217;engagement d&#8217;un lecteur pendant la p\u00e9riode d&#8217;essai est un \u00e9l\u00e9ment critique dans sad\u00e9cision de s&#8217;abonner et que l&#8217;utilisation de recommandations [&hellip;]<\/p>\n","protected":false},"author":49,"featured_media":11285,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[14,20],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Comment lutter efficacement contre le churn ?<\/title>\n<meta name=\"description\" content=\"Speaker: Vincent Brach, sales director France &amp; Benelux Le Geste&#039;s webinar\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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