How to Win the Post-Third-Party Future

August 4, 2021

Even though Google has pushed back its deadline for third-party data deprecation to 2023, it's no reason to pause plans to figure out an alternative for your business. Publishers and brands were already behind in their preparations for the original deadline. It will take time to build up rich first-party data, test various solutions and ensure the right technical setup is in place. Our very own Joanna Catalano, Chief Growth Officer, along with Caroline Grange, Global 360 Marketing, Longchamp, and Adrian Bolosan, Industry Principal, Media, Entertainment & Advertising, Snowflake, discussed the importance of planning for the cookieless future now despite Google’s announced two-year delay.

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