First-Party-Data-Akquisition bei Mediahuis mit Piano: Kompetitive Vorteile dank Reader-First-Strategie

July 2, 2021

Webinar with VDZ (Mostly in English with the introduction in German) on First Party Data Acquisition at Mediahuis with Piano - how a reader-first strategy gave Mediahuis a competitive advantage when it comes to first party data Speakers: Geert Desager, Strategy director, Mediahuis - Joanna Catalano, Chief growth officer, Piano - Clemens Hammacher, General Manager DACH, Piano

Previous Article
How to Evaluate an Identity Solution
How to Evaluate an Identity Solution

Clear criteria can be helpful when looking for an identity solution. Here are five recommendations for eval...

Next Article
How to Win the Post-Third-Party Future
How to Win the Post-Third-Party Future

With cookie deprecation approaching, now is the time for publishers and other owners of first-party data to...