{"id":10934,"date":"2022-05-06T06:37:13","date_gmt":"2022-05-06T06:37:13","guid":{"rendered":"https:\/\/piano.io\/?p=10934"},"modified":"2022-07-28T08:38:00","modified_gmt":"2022-07-28T08:38:00","slug":"piano-lanza-la-integracion-composer-insights","status":"publish","type":"post","link":"https:\/\/resources.piano.io\/es\/resources\/piano-lanza-la-integracion-composer-insights\/","title":{"rendered":"Piano lanza la integraci\u00f3n &#8216;Composer Insights&#8217; para brindar a los editores datos inigualables en cada paso del proceso de suscripci\u00f3n"},"content":{"rendered":"\n<h3>El nuevo m\u00f3dulo proporciona una vista integral del rendimiento de la suscripci\u00f3n y ayuda a los editores a identificar y optimizar los puntos de contacto m\u00e1s efectivos en el camino hacia la conversi\u00f3n.<\/h3>\n\n\n\n<p>Piano, la plataforma de experiencia digital, anunci\u00f3 hoy el lanzamiento de Composer Insights, una integraci\u00f3n cr\u00edtica entre Piano Analytics y Composer, la principal herramienta de gesti\u00f3n del recorrido del cliente de la compa\u00f1\u00eda. Esto marca el verdadero inicio de la visi\u00f3n de Piano de combinar potentes an\u00e1lisis digitales con herramientas de activaci\u00f3n l\u00edderes en la industria para ayudar a las marcas y editores a comprender a sus clientes y activar esos conocimientos a trav\u00e9s de m\u00faltiples canales.<\/p>\n\n\n\n<p>\u201cA medida que los editores contin\u00faan volvi\u00e9ndose m\u00e1s sofisticados con sus estrategias de monetizaci\u00f3n, es imperativo que comprendan con precisi\u00f3n qu\u00e9 recorridos de usuario, esquemas de precios y productos est\u00e1n impulsando no s\u00f3lo la conversi\u00f3n, sino tambi\u00e9n los ingresos y la retenci\u00f3n continuos\u201d, dijo Trevor Kaufman, CEO de Piano. \u201cLas herramientas de an\u00e1lisis existentes, e incluso las dise\u00f1adas para editores, simplemente no est\u00e1n configuradas para brindar este nivel de informaci\u00f3n granular sobre el recorrido del usuario. Para llenar este vac\u00edo, Composer Insights brinda a los editores una visi\u00f3n profunda del comportamiento de los usuarios que necesitar\u00e1n para tener \u00e9xito en la pr\u00f3xima era de los negocios digitales\u201d.<\/p>\n\n\n\n<p>Composer Insights permite a los editores optimizar los momentos cruciales a lo largo del recorrido de suscripci\u00f3n y generar relaciones duraderas con los clientes al proporcionar una vista detallada de c\u00f3mo los consumidores descubren e interact\u00faan con su sitio, el contenido con el que interact\u00faan, las razones por las que se suscriben y las experiencias que los impulsan a hacerlos renovar. Con este m\u00f3dulo, los editores ahora pueden:<\/p>\n\n\n\n<ul><li>Informar con precisi\u00f3n sobre el estado de la suscripci\u00f3n con una vista agregada del rendimiento a trav\u00e9s de experiencias, conversiones, fuentes de tr\u00e1fico, exposiciones, etc.<\/li><li>Comprender el recorrido del suscriptor y el camino hacia la conversi\u00f3n al identificar las experiencias, las t\u00e1cticas y el contenido que resuenan mejor con la audiencia.<\/li><li>Identificar y corregir errores en tiempo real para evitar la p\u00e9rdida de ingresos<\/li><li>Realizar una extracci\u00f3n de datos profunda y personalizada en los datos de suscripci\u00f3n para descubrir informaci\u00f3n transformadora del cliente<\/li><\/ul>\n\n\n\n<p>Piano ha crecido m\u00e1s de un 240% en los \u00faltimos dos a\u00f1os y ha sido reconocido anualmente en las listas Inc. 5000 y Deloitte Technology Fast 500. La compa\u00f1\u00eda ha seguido ampliando su presencia global y su oferta de productos con las adquisiciones de AT Internet y CeleraOne en 2021, y SocialFlow en 2022. La plataforma de Piano ha sido nombrada Overall Data Tech Solution of the Yea en los Data Breakthrough Awards, New Product of the Year en los BIG Awards for Business de Business Intelligence Group, Best Subscription Platform en los Digiday Technology Awards y m\u00e1s.<\/p>\n\n\n\n<p>Obtenga m\u00e1s informaci\u00f3n sobre Composer Insights en el primer seminario web de Piano el dia 24 de Mayo.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong><a href=\"https:\/\/app.experiencewelcome.com\/events\/DyuAV8\/stages\/xvfzl3\" target=\"_blank\" rel=\"noopener\" class=\"broken_link\">Registrese aqui<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El nuevo m\u00f3dulo proporciona una vista integral del rendimiento de la suscripci\u00f3n y ayuda a los editores a identificar y optimizar los puntos de contacto m\u00e1s efectivos en el camino hacia la conversi\u00f3n. Piano, la plataforma de experiencia digital, anunci\u00f3 hoy el lanzamiento de Composer Insights, una integraci\u00f3n cr\u00edtica entre Piano Analytics y Composer, la [&hellip;]<\/p>\n","protected":false},"author":49,"featured_media":10935,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[17,21,14],"tags":[72],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Piano lanza la integraci\u00f3n &#039;Composer Insights&#039;<\/title>\n<meta name=\"description\" content=\"Composer Insights proporciona la vista integral del rendimiento de la suscripci\u00f3n y ayuda a los editores a identificar y optimizar los puntos de contacto m\u00e1s efectivos en el camino hacia la conversi\u00f3n\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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