{"id":13724,"date":"2022-11-17T13:21:28","date_gmt":"2022-11-17T13:21:28","guid":{"rendered":"https:\/\/piano.io\/de\/?p=13724"},"modified":"2022-11-21T10:17:51","modified_gmt":"2022-11-21T10:17:51","slug":"wie-durch-zielgruppenanalyse-und-testen-corriere-della-sera-384-000-digitale-abonnenten-erreichen-konnte","status":"publish","type":"post","link":"https:\/\/resources.piano.io\/de\/resources\/wie-durch-zielgruppenanalyse-und-testen-corriere-della-sera-384-000-digitale-abonnenten-erreichen-konnte\/","title":{"rendered":"Wie durch Zielgruppenanalyse und Testen Corriere della Sera 384.000 digitale Abonnenten erreichen konnte"},"content":{"rendered":"\n<p>Die meistgelesene Zeitung Italiens, der Corriere della Sera, konnte zu Beginn der COVID-19-Pandemie einen deutlichen Anstieg der digitalen Abonnements verzeichnen. Als sich diese nachfragegesteuerte Akquisitionsrate im Jahr 2021 normalisierte, wusste das Medienunternehmen, dass die Strategie \u00fcberdacht werden musste, um auch weiterhin neue Abonnenten zu gewinnen.<\/p>\n<p>Im Gegensatz zu vielen anderen Medienunternehmen waren Traffic und Engagement stark \u2013 die Herausforderung f\u00fcr den Corriere bestand darin, seine treue Leserschaft besser zu verstehen und herauszufinden, welche Reize zur Steigerung der zahlenden Konvertierungsraten beitragen k\u00f6nnen.<\/p>\n<p>Grundlegend f\u00fcr den Erfolg des Corriere waren die Zielgruppenanalysen und die laufenden Tests, die in Zusammenarbeit mit Piano Strategic Services durchgef\u00fchrt wurden. Die dabei gewonnenen Erkenntnisse f\u00fchrten zu den folgenden strategischen M\u00f6glichkeiten:<\/p>\n<ul>\n<li>Angebot eines Jahresabonnements<\/li>\n<li>Dynamische Paywall<\/li>\n<\/ul>\n<p><a class=\"c-btn--dark\" href=\"https:\/\/piano.io\/wp-content\/uploads\/2022\/11\/Corriere-della-Sera-Piano-Case-Study-German.pdf\">Die Fallstudie finden sie hier<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Die meistgelesene Zeitung Italiens, der Corriere della Sera, konnte zu Beginn der COVID-19-Pandemie einen deutlichen Anstieg der digitalen Abonnements verzeichnen. Als sich diese nachfragegesteuerte Akquisitionsrate im Jahr 2021 normalisierte, wusste das Medienunternehmen, dass die Strategie \u00fcberdacht werden musste, um auch weiterhin neue Abonnenten zu gewinnen. Im Gegensatz zu vielen anderen Medienunternehmen waren Traffic und Engagement [&hellip;]<\/p>\n","protected":false},"author":49,"featured_media":13728,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[23,14],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Wie durch Zielgruppenanalyse und Testen Corriere della Sera 384.000 digitale Abonnenten erreichen konnte<\/title>\n<meta name=\"description\" content=\"Entdecken Sie, wie Forschung und Tests mit Pianos Strategic Services, Corriere della Sera geholfen haben, sein Online-Angebot mit 384.000 digitalen Abonnenten zu verbessern\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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