Four Piano Analytics Features to Give You More Nuanced Insights

February 3, 2022 Piano Team

The need to effectively manage and democratize data is central to the success of businesses today. With the exponential rise in digital activity and devices, it’s a major challenge for data practitioners to structure the masses of data they’re collecting and share it with teams across their organization.

What if you could have an analytics tool that is accessible-by-design and available to users regardless of their level of analytics experience—one that means you spend less time pulling spreadsheets and more on actual analysis? As an analyst, what if you could have direct access to your data so you can do the forward-thinking work you originally signed up for?

Welcome to Piano Analytics.

Piano Analytics provides cross-company teams with the information they need to do their jobs and the features you crave to excel at yours. With our advanced analytics tool, users of all levels of maturity are empowered to access and use the data, which frees analysts from the menial and mundane tasks that chew up all hours of their day. With a unified data model that supports real-time queries and 1400 event parameters, we allow all users to measure whatever they want, how they want it.

Save valuable time pulling analytics reports

With the propagation of data throughout organizations, it’s often getting harder for analysts to manage their work time efficiently. Analytics practitioners are often called on to perform a lot of queries required by various teams and they don't have the scope to work on projects that add true value to the organization.

Piano Analytics provides an entire suite of tools accessible to everyone so they can self-serve and be autonomous from the IT department.

Our Explorer tool is entirely turnkey—which opens it up to users of any leval of analytics experience. Its built-in reports that can be customized and tailored to the full range of business needs. While our user-friendly Dashboards can be entirely personalized to provide teams with the precise information they need—making it simple to share links for specific analyses saving time.

By setting up KPIs for continuous improvement, our aim is to render the use of company-wide analytics as simple as possible. By allowing all analytics users to be autonomous with no need for expert help, we set the analyst free to focus on more added value tasks and drive in-depth analysis on Piano Analytics.

Attain faster, more efficient query times powered by Snowflake

Piano’s partnership with Snowflake is groundbreaking in the analytics market. The Snowflake Data Cloud and Piano Analytics Platform make the actionability of complex data fast, easy and accessible to anyone in the organization, with no advanced data skills required.

Snowflake Data Sharing allows customers to easily combine and distribute data, such as Piano Analytics data, CRM, logs, call center data, etc. from various software solutions across departments and partners.

Combined with Piano Analytics’ optimal performance, powerful data model and unified customer view, Snowflake elevates the analytics experience. With vastly superior performance, the data cloud provides faster, more efficient querying times—with 96% of queries being performed within 1 second. This means that Piano customers enjoy fast access to reliable data which improves productivity and means they can get complex work done faster.

While the unified customer view means users can combine cross-platform, cross-device data into one user ID. Teams can use the same vocabulary throughout analysis and perform the same calculations as the data they’re using is coming from the same source. This informs better decisions and makes teamwork across departments more efficient.

Guarantee Data Quality

It’s increasingly complex to collect the high-quality valuable data that your business needs. Indeed the quality of the data you’re collecting as well as its implementation is paramount—low quality data invariably means bad decisions and you’re better off with no data than bad data. It’s therefore essential to have a set of tools that ensures all the data collected and processed is of the highest possible quality.

Piano Analytics provides a powerful analytics armory that guarantees flawless data quality—it’s never been easier to create new events or properties, use/edit custom data processing rules or access the entire data model.

Our Tag Crawler focuses primarily on cleaning high quantities of data. Covering the entire scope of your analysis, it’s a program you can deploy on your website that systematically crawls all your pages to make sure they contain tags.

Tag Inspector zooms in on qualitative data, making sure that all the web data collected is adequately tagged. As a Chrome extension, it goes through all your web pages checking your tag implementation and ensures that all the events you’re sending have the correct properties.

To handle the increasing number of devices we also have Stream Inspector, a tool that provides a 360° audit of the data. Stream Inspector is our tagging audit tool that allows you to optimize the quality of all your Analytics tags in a few clicks. Designed for the full range of devices from desktop to apps to smartwatches, it lets you verify your tagging and share your implementation results with other teams in real time, regardless of the data source.

Looking to structure and organize all the information collected and measured by the tool? Look no further than Piano Analytics’ flexible unified data model, Data Management. The state-of-the-art software makes it simple and rapid for users to find the information they need from billions of events and numerous platforms—then measure and analyze the metrics related to their specific needs. From the data model, users can also access all the processing details applied to each of their properties. This provides 360° access to the processing performed on the collected data.

Data Query and SQL – take your analytics to a deeper level

Piano Analytics’ interface allows analysts to explore and use the data collected in a high level of detail and makes it easy to drill down into the data. Our Data Query module empowers analysts to explore their digital performance in detail, create custom analytics, extract data tailored to their KPIs and share custom reports. The tool provides instant multi-dimensional queries at a global, multi-site or more detailed level, down to the campaign level, advanced segmentation and filtering options with custom metrics.

Data Query also removes the need for Piano Analytics users to have an advanced knowledge of SQL—the language used for storing, manipulating and retrieving customs data sets in databases. The SQL is easily accessible with a drag and drop interface built on a highly flexible data model.

As well as facilitating data exploration, Data Query builds queries for technical exports and provides reports using our reporting API. If analysts still want to work directly with SQL, we can open up the back end and you can query the data directly in Snowflake or other data warehouses you may have integrated.

Locking in a single source of truth

One of the main issues today is the difficulty of operating with a wide range of different data sources. Teams often base their analysis on their own databases which creates a silo effect and means that the decisions they make are not consistent.

Companies often have different data models in place that measure different metrics, making it difficult to perform analysis with combined data from different sources and that have different values. Added to this is the issue that different company teams often operate with a wide range of different data sources. This means that they often base their analysis on their own databases which creates a silo effect and means that the decisions they make are not consistent.

Piano Analytics has a centralized data strategy which means that the analytics team can build value from the core of business, then offer it to the rest of the organization.

As a data practitioner you’ll be fully aware that there are numerous ways a company can organize data within their organization. You’ll also be aware of the importance of having a centralized analytics strategy with an analytics team that can build value from the core of business, then offer it to the rest of the organization.

The ability to work with a single source of truth means analysts can capture the whole picture and ensure every team and department is operating off the same source of truth—putting them in the driving seat to master the complex multiple-touchpoint customer journey and take their offer to the next level.

Request a demo of Piano Analytics to uncover the infinite possibilities.

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