Data-Driven Experiences

With so much data at your fingertips, how do you know which information is best to use to guide users down the purchase funnel? Piano's Data-Driven Experiences section uncovers how to best apply the right data to engage and convert your audiences, personalizing the content and offers they see based on their opted-in information.

  • Building Brand Value with First-Party Data28:18

    Building Brand Value with First-Party Data

    A sea change in measurement is underway, as the industry begins to move beyond its longtime reliance on third-party data to target consumers. But what's really the best long-term option for companies

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  • The Data Model Strategy: Make Analytics Work for Your Business, Not the Other Way Around44:27

    The Data Model Strategy: Make Analytics Work for Your Business, Not the Other Way Around

    All too often, both individuals and organizations hoard the most prized asset in the digital ecosystem: data. This has led to different types of data — such as those tied to ad revenue, subscriptions,

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  • How to Create a Better User Experience to Convert Fly-by Users into Loyal Subscribers

    How to Create a Better User Experience to Convert Fly-by Users into Loyal Subscribers

    Publishers and news brands are experimenting with different levels of personalization to improve the experience of visitors to their sites and to encourage them to become more loyal, regular readers.

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  • How to Build User Profiles with a Data Management Platform (DMP) to Increase Subscriber Conversions

    How to Build User Profiles with a Data Management Platform (DMP) to Increase Subscriber Conversions

    If publishers want to convert website visitors into paying customers, they’ll need to master the art of using data to create audience profiles.

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  • How to Make More Strategic Decisions With Contextual Data

    How to Make More Strategic Decisions With Contextual Data

    Contextual data helps you understand more about your users to deliver more personalized experiences to them and go beyond just a lead’s name to understand their industry, work, and content preferences

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  • How Progressive Profiling Helps Build Rich Audience Segments

    How Progressive Profiling Helps Build Rich Audience Segments

    Progressive profiling is a method of gradually acquiring zero- and first-party data from your users and slowly piecing together detailed audience profiles using those insights.

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  • How to Collect More First-Party Data

    How to Collect More First-Party Data

    First-party data is a useful resource that allows marketers, publishers, website managers and business strategists to build rich, privacy-friendly profiles of users. See how you can collect more of it

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  • Lessons from Public Media for the Post-Third-Party Cookie Future

    Lessons from Public Media for the Post-Third-Party Cookie Future

    Whether it's subscription or sponsorship, public media outlets leverage their content with the goodwill of their audiences. Brand loyalty is the secret to public media's success.

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  • Tipsheet: 10 Tips for Building an Effective Data Governance Model

    Tipsheet: 10 Tips for Building an Effective Data Governance Model

    Piano's 10 guidelines for building an effective data governance strategy.

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  • Availability: the key to data governance at L'Équipe

    Availability: the key to data governance at L'Équipe

    How L’Équipe has laid the foundations for data governance and optimized its data management and democratization processes.

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  • 4 Reasons Data Governance is Essential for Businesses

    4 Reasons Data Governance is Essential for Businesses

    Effective data governance enables companies to better leverage their digital analytics to facilitate decision-making and support the data needs of teams across the organization.

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  • How to thrive in the post-cookie world by harnessing your own data30:45

    How to thrive in the post-cookie world by harnessing your own data

    Learn from Jagran New Media’s CEO, Bharat Gupta and Alex Chapko, General Manager, Piano, about the winning strategies and tactics this leading media company has put in place to create a more resilient

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  • Data Governance: Principles and Benefits for Organizations

    Data Governance: Principles and Benefits for Organizations

    Effective data governance enables companies to better leverage their digital analytics to facilitate decision-making and support the data needs of teams across the organization.

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  • Don’t Let Google Dictate Your Plans Now that Third-Party Cookie Deprecation is Delayed

    Don’t Let Google Dictate Your Plans Now that Third-Party Cookie Deprecation is Delayed

    Google confirmed that it will now not phase out support for or use of third-party cookies until later in 2023, setting their deadline back two years from what was originally announced in ear

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  • The Art of Mastering Your Data Governance

    The Art of Mastering Your Data Governance

    Data governance is about the understanding of data across a business and team collaboration to get the most from their data assets. Here’s how to become the master of your data governance strategy.

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  • Avoiding Data Sampling Places Quality Over Quantity

    Avoiding Data Sampling Places Quality Over Quantity

    Data sampling is the standard practice of the major analytics players. It’s important to know the dangers of sampling and the negative financial impact it can have on your organization.

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  • How can ad tech support publishers in preparation for the cookieless world?47:58

    How can ad tech support publishers in preparation for the cookieless world?

    The deprecation of third-party cookies it’s a big opportunity for publishers to gain control over their data and revenue after the damage inflicted on them by the misuse of cookies. Today, Technology

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  • How the Right Data Can Build Brand Value and Protect Consumer Privacy

    How the Right Data Can Build Brand Value and Protect Consumer Privacy

    We recently continued our discussion of third-party cookie deprecation with Ad Age Studio 30 and ID5 on "How the right data can build brand value and protect consumer privacy."

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  • How the right data can build brand value and protect consumer privacy30:58

    How the right data can build brand value and protect consumer privacy

    A sea change in measurement is underway, as the industry begins to move beyond its longtime reliance on third-party data to target consumers. But what's really the best long-term option for companies

    Watch Video
  • Bien'ici - Accelerating digital growth with a privacy-friendly, user-centric strategy

    Bien'ici - Accelerating digital growth with a privacy-friendly, user-centric strategy

    Created in 2015 by real estate industry professionals, Bienici.com is one of France's leading real estate advertising websites, with more than 110 million visits per year on desktop, mobile web.

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