As the only end-to-end business platform for digital media, Piano empowers content companies with intelligent segmentation, multi touchpoint and cross-channel experience management, offer presentation, split testing, billing, customer care and more.
Your marketers and product teams will understand, engage and manage their customers better and get to market faster — without risk.
That means more pageviews. Less ad blocking. More subscribers. Less churn. Better engagement, and better first-party data. Most of all, it means less anxiety and effort. Without extra developers or data scientists. More automation. Better results. Maximize and monetize customer loyalty.
“Piano was basically the only option we found that could handle the different types of products we wanted to bring to market.”
Powering digital subscriptions around the globe, Piano works with some of the world’s biggest media brands, enabling incredibly sophisticated business models and user experiences, millions of onsite transactions, and billions of incentivized actions — driving engagement, loyalty and conversion. The results speak for themselves. Just ask our clients.
“Piano is not a one-trick pony. It is a well-developed platform that is looking at monetization models for publishers that are very flexible, realizing that there is no one-size-fits-all solution.”
Executive Vice President, Bonnier Subscriptions
Piano’s experience delivery, personalization engine, registration manager and transaction systems have been battle-hardened by live video events and marketing initiatives across the globe. Piano’s architecture is built for scale, bends without breaking, contains no single point of failure, and provides dedicated 24/7 ops team coverage.
Processing billions of pageviews and hundreds of thousands of transactions per minute, Piano offers unparalleled uptime and responsiveness for your business and customers — and a team of experts to help you reach your goals.
Whether you’re collecting a few email addresses worth pennies or safeguarding customer data worth millions, we believe every user interaction is sacred.
So when 100,000 fans register and buy access to a soccer match within a single minute, Piano won’t drop a single transaction or frustrate a single fan. And if you’re following an important political event, with millions of pageviews during that same 60 seconds, your users will stay happy with your site even if they’re not happy with the outcome. That’s a performance level few vendors in the world can match.
“Piano was instrumental to GFR Media’s implementation of a paywall, allowing for quick time-to-market and simplifying day-to-day operations.”
Carlos Enrique Ortiz
Chief Digital Officer
Piano provides a unified platform for orchestrating, automating, measuring and optimizing the foremost needs of your business and your audience.
The Piano platform enables media companies and content marketers to build a better end-to-end experience model — flexible enough to keep up with changing audience needs and evolving market forces. We provide the tools to make the most out of every user action, the analytics capabilities to understand and analyze those behaviors, and the testing capabilities to ensure you optimize your response.
Whatever your business model or need — whether it’s increasing registrations, discouraging ad blocking, running a paid content business, building a metered or freemium model, or something utterly specific to you — we can help you customize that experience uniquely to your users, all while allowing you to closely track what’s impacting performance.
“Piano has been a cost-effective, easy-to-use and easy-to-integrate solution for GateHouse, and has enabled us to significantly increase our revenue.”
VP, Consumer Marketing
Experience management for audiences
The media industry’s most complete rules engine, Composer helps you increase registrations, discourage ad blocking, manage affiliate or loyalty programs, and run a paid content business — all while letting you closely track what’s impacting user behavior.
Commerce designed for content
The most powerful commerce system in media, VX makes it simple to set up and manage your business — whether you’re selling memberships, using a hard or metered paywall, charging for access to live video events, or running promotions and referral campaigns.
Identity management made for media
Offering single sign-on and access control, ID allows you to manage your customers’ identities at every point of engagement — including print, digital, mobile web, native apps and TV Everywhere devices — for better direct-to-customer relationships.
Amplify your editorial impact
With its powerful, adaptive design editors and flexible content section rules, ESP enables customers to manage intelligent email personalization, campaign optimization and content recommendations, with smarter segments and insights.
Piano Strategic Services helps companies worldwide build custom, user-centered revenue solutions.
Led by the industry’s most experienced team in developing and analyzing commercial digital experiences, we apply years of digital publishing expertise, insight and best practices.
With a deep understanding of user behavior and digital subscription models, our surrounding cast of seasoned marketers, data analysts, copywriters and designers can provide full support for your business.
Piano Strategic Services is ready to help you uncover and implement the best solution set to exceed your revenue and audience behavioral goals.
Go to market with us
We’ll analyze your business, conduct market research, collect audience data, identify target customers, construct business models, workshop product offers, build go-to-market strategies, and provide design, writing, implementation services and support.
Whether we help you build a subscription business from the ground up — or improve one that already exists — we’ll actively optimize your business on an ongoing basis as your needs, audience and market forces evolve.
Digital conversion maximization
We’ll implement strategies and tactics to optimize revenue and boost conversions for newsletters, registrations, event sign-ups or any other behavior of value.
Critical benchmark data
Every strategic engagement is backed by Piano’s global benchmark data, which provides the context you need to refine and improve your marketing and site experience, drive performance and grow revenue results.
“Piano helped us fine-tune the experiences that we wanted to offer, and better understand what our goals and objectives were and how we could actually help achieve those through our subscription tool.”
VP, Head of Audience Development