Further reading
37:08Wie Le Monde mit Hilfe von Analytics-Daten die Media Performance steigert!
Webinar in German & English with Pierre Buffet, head of numerical study - Le Monde, Clemens Hammacher, General Manager DACH & Adrien Guenther, Director Analytics - Piano
Piano Academy Petite Amsterdam 2021 in Review
Piano Academy returned in September 2021 with presentations for publishers and broadcasters on subscriptions, analytics and personalization.
Meilleurtaux: Leveraging Analytics to Drive Future Growth
How Meilleurtaux used analytics to develop a policy of strategic diversification to broaden its offer and drive future growth
Infopro Digital Employs Hybrid Measurement Solution to Maintain a High Level of Audience Understanding
How to maintain a reliable, healthy, clean measurement system in which you can connect both the exempted and consenting worlds to obtain more granular information about your users.
Bien'ici - Accelerating digital growth with a privacy-friendly, user-centric strategy
Created in 2015 by real estate industry professionals, Bienici.com is one of France's leading real estate advertising websites, with more than 110 million visits per year on desktop, mobile web.
47:17How El Espanol, Tamedia and Teknisk Ukeblad Mastered Post-Pandemic Retention
Covid led to massive surges in traffic and subscriptions over the last year. Now that this initial boost is over, international publishers talk about how they’ve retained the subscribers they won.
8:49How Maximizing User Relationships and Data Collection Built the Foundation for Forbes' Subscription Business
Hear Nina La France, SVP Consumer Marketing & Business Development, Forbes, discuss their experiences launching a subscription model during a pandemic.
11:50How Philly and Boston Magazines Pivoted to a Reader Revenue Model
Hear Paul Lopreiato, Associate Director of Audience Products and Analytics at Philadelphia and Boston magazines, discuss their experiences launching a subscription model during a pandemic.
Financial Times-Backed News Site Sifted Launches Paywall with Piano
Sifted, the FT-backed news website covering the world of European start-ups, launched a paywall after two years in business to generate a “deeper attachment” with its readers and more stable income.
16:02How The Daily Beast Redefined Their Concept of Loyalty by Using Data to be Dynamic in Onsite Experiences
Using Piano’s Likelihood to Convert scoring model, The Daily Beast used data to rethink who their most loyal users are, and developed targeted marketing experiences for these users and other audience
L’Équipe – analytics driving growth from piloting to personalization
How Piano helped French media site L’Équipe to significantly boost its performance and accelerate growth with a decisively data-driven approach
Le Monde – driving content strategy with an analytics approach
How Piano helped French media site Le Monde to leverage an analytics-based approach to provide the highest possible quality of content to their readers
Le Parisien: Simple and effective analytics tactics for rapid data mining
How Piano helped French media site Le Parisien to boost engine traffic with an efficient and streamlined analytics strategy
How The Spectator’s User-First Digital Strategy Extended Their Centuries Old Brand
Thanks to Piano, The Spectator was able to create personalized experiences, in real-time, while maintaining the editorial philosophy of their print publications on the digital platform.
59:36This course will teach you: The biggest subscription lessons learned from 2020 Ways to monetize your subscriptions using ad revenue How Piano clients calculate subscription lifetime value What to i
Daily Memphian Case Study 2020
How Piano helped the Daily Memphian achieve a 12 month subscriber goal in 3 weeks.
Driving Digital Contributions: a Case Study with Der Standard
Driving Digital Contributions: a Case Study with Der Standard.
How Crain Communications uses pricing research to grow revenue
Veebha Mehta is the CMO at Crain Communications, a diverse business publisher with titles spanning the advertising, healthcare, investment, automotive, and plastics industries. When she assumed...
Rapid Subscription Growth: How Piano Helped The Daily Memphian Achieve a 12 Month Subscriber Goal in 3 Weeks
Dedicated to providing 650,000+ Memphians with intelligent local journalism, The Daily Memphian sought to boost their loyal subscriber base.