How Inc42 tested their way to 100% growth in memberships

April 14, 2022 Piano Team

As India’s largest tech media and information resource for the local startup economy, Inc42 needed to find a way to capitalize on the demand for in-depth content. If they could serve this engaged audience, they knew they could increase customer lifetime value and drive new revenue.

By leveraging Piano’s testing capabilities to understand the content and user experience preferences of their audience, they rolled out multiple testing phases to optimize their conversion and retention funnels.

As a result, Inc42 achieved:

  • 100% increase in average monthly sales volume 
  • 42.8% increase in retention rate 
  • 60% member retention rate for annual plan

Learn more about the best practices Inc42 uncovered through audience testing in this case study.

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