How El Mundo optimized its dynamic paywall through advanced segmentation

As the first Spanish media publication to launch a paid subscription, El Mundo was facing a  market where paid content and subscriptions were still nascent. Most Spanish publications still operated on an advertising-funded model and readers were unwilling to pay for online content. 

El Mundo needed a solution that would help them understand their audience and segment readers into different groups. This would allow them to test pricing options as well as different user experiences and packages until they found the ideal combination.

By working with Piano, El Mundo has implemented a highly successful dynamic paywall and has considerably boosted its international reader subscription base. The publication has surpassed 90,000 subscriptions.

See how El Mundo used audience segmentation and testing strategies to grow their subsciption program in the full case study.

Read now

Previous Article
How Ireland’s national broadcaster repositioned its on-demand video service and increased engagement by 49%
How Ireland’s national broadcaster repositioned its on-demand video service and increased engagement by 49%

Piano Analytics allowed Ireland public broadcaster RTÉ to gain a deeper understanding of on-demand video co...

Next Article
How Inc42 tested their way to 100% growth in memberships
How Inc42 tested their way to 100% growth in memberships

Inc42 leveraged Piano’s testing capabilities to understand the content and user experience preferences of t...