Testing is at the core of improving subscription programs. Learn how Piano enabled Gulf News to test three different onsite elements to compare performance.
By using Piano’s flexible DMP, Mediahuis can now run custom-audience campaigns specific to their advertisers’ business needs that drive revenue. Find out more in this case study.
Discover how Piano enabled Gulf News to gather insights about its audience and create campaigns to persuade users to pay for a digital subscription.
By using Suspicious Activity Reports with Piano, the Salt Lake Tribune supercharged group subscriptions to drive more revenue. Learn more in this case study.
Webinar in German & English with Pierre Buffet, head of numerical study - Le Monde, Clemens Hammacher, General Manager DACH & Adrien Guenther, Director Analytics - Piano
Piano Academy returned in September 2021 with presentations for publishers and broadcasters on subscriptions, analytics and personalization.
How Meilleurtaux used analytics to develop a policy of strategic diversification to broaden its offer and drive future growth
How to maintain a reliable, healthy, clean measurement system in which you can connect both the exempted and consenting worlds to obtain more granular information about your users.
Created in 2015 by real estate industry professionals, Bienici.com is one of France's leading real estate advertising websites, with more than 110 million visits per year on desktop, mobile web.
Covid led to massive surges in traffic and subscriptions over the last year. Now that this initial boost is over, international publishers talk about how they’ve retained the subscribers they won.
Hear Nina La France, SVP Consumer Marketing & Business Development, Forbes, discuss their experiences launching a subscription model during a pandemic.
Hear Paul Lopreiato, Associate Director of Audience Products and Analytics at Philadelphia and Boston magazines, discuss their experiences launching a subscription model during a pandemic.
Sifted, the FT-backed news website covering the world of European start-ups, launched a paywall after two years in business to generate a “deeper attachment” with its readers and more stable income.
Using Piano’s Likelihood to Convert scoring model, The Daily Beast used data to rethink who their most loyal users are, and developed targeted marketing experiences for these users and other audience
How Piano helped French media site L’Équipe to significantly boost its performance and accelerate growth with a decisively data-driven approach
How Piano helped French media site Le Monde to leverage an analytics-based approach to provide the highest possible quality of content to their readers
How Piano helped French media site Le Parisien to boost engine traffic with an efficient and streamlined analytics strategy
Thanks to Piano, The Spectator was able to create personalized experiences, in real-time, while maintaining the editorial philosophy of their print publications on the digital platform.
This course will teach you: The biggest subscription lessons learned from 2020 Ways to monetize your subscriptions using ad revenue How Piano clients calculate subscription lifetime value What to i
How Piano helped the Daily Memphian achieve a 12 month subscriber goal in 3 weeks.