Client Success Stories
What better way to learn what strategies and technologies can help you meet your business goals than by seeing what companies like yours have done? In Piano's Client Success section, read use cases from publishers and brands on how they've launched or optimized subscriptions, improved onsite targeting, content monetization or advertising and used analytics to get a full customer view.
Bien'ici - Accelerating digital growth with a privacy-friendly, user-centric strategy
Created in 2015 by real estate industry professionals, Bienici.com is one of France's leading real estate advertising websites, with more than 110 million visits per year on desktop, mobile web.
How El Espanol, Tamedia and Teknisk Ukeblad Mastered Post-Pandemic Retention
Covid led to massive surges in traffic and subscriptions over the last year. Now that this initial boost is over, international publishers talk about how they’ve retained the subscribers they won.
How Maximizing User Relationships and Data Collection Built the Foundation for Forbes' Subscription Business
Hear Nina La France, SVP Consumer Marketing & Business Development, Forbes, discuss their experiences launching a subscription model during a pandemic.
How Philly and Boston Magazines Pivoted to a Reader Revenue Model
Hear Paul Lopreiato, Associate Director of Audience Products and Analytics at Philadelphia and Boston magazines, discuss their experiences launching a subscription model during a pandemic.
Financial Times-Backed News Site Sifted Launches Paywall with Piano
Sifted, the FT-backed news website covering the world of European start-ups, launched a paywall after two years in business to generate a “deeper attachment” with its readers and more stable income.
How The Daily Beast Redefined Their Concept of Loyalty by Using Data to be Dynamic in Onsite Experiences
Using Piano’s Likelihood to Convert scoring model, The Daily Beast used data to rethink who their most loyal users are, and developed targeted marketing experiences for these users and other audience
L’Équipe – analytics driving growth from piloting to personalization
How Piano helped French media site L’Équipe to significantly boost its performance and accelerate growth with a decisively data-driven approach
Le Monde – driving content strategy with an analytics approach
How Piano helped French media site Le Monde to leverage an analytics-based approach to provide the highest possible quality of content to their readers
Le Parisien: Simple and effective analytics tactics for rapid data mining
How Piano helped French media site Le Parisien to boost engine traffic with an efficient and streamlined analytics strategy
How The Spectator’s User-First Digital Strategy Extended Their Centuries Old Brand
Thanks to Piano, The Spectator was able to create personalized experiences, in real-time, while maintaining the editorial philosophy of their print publications on the digital platform.
Success in Subscription- The Spectator & Winnipeg Free Press
This course will teach you: The biggest subscription lessons learned from 2020 Ways to monetize your subscriptions using ad revenue How Piano clients calculate subscription lifetime value What to i
Daily Memphian Case Study 2020
How Piano helped the Daily Memphian achieve a 12 month subscriber goal in 3 weeks.
Winnipeg Free Press Case Study, November 2020
Mediahuis Case Study
Inside Mediahaus' 12 month sprint to supercharge advertising revenue
Driving Digital Contributions: a Case Study with Der Standard
Driving Digital Contributions: a Case Study with Der Standard.
How Crain Communications uses pricing research to grow revenue
Veebha Mehta is the CMO at Crain Communications, a diverse business publisher with titles spanning the advertising, healthcare, investment, automotive, and plastics industries. When she assumed...
Rapid Subscription Growth: How Piano Helped The Daily Memphian Achieve a 12 Month Subscriber Goal in 3 Weeks
Dedicated to providing 650,000+ Memphians with intelligent local journalism, The Daily Memphian sought to boost their loyal subscriber base.
Lessons from FIPP World Congress 2020 – How Funke Mediengruppe’s new subscription strategy helps finance local journalism
Funke Mediengruppe is one of the leading publishers in Germany, focusing on local news, digital and national magazines. They operate 12 local newspapers, all with subscription model now.
Data-Driven News: How Winnipeg Free Press Earned 5x Increase in New Registrations and Trial Sign-ups
Already dedicated to offering the best local coverage in their market, the Winnipeg Free Press knew they needed something more to win over registrants and subscribers.
Supercharged Advertising ROI: How Piano Helped Mediahuis Achieve a 26% Higher CTR with Targeted Campaigns
Leading European media company Mediahuis — which runs over 40 of the largest news — wanted to create an advertising experience that could match Google and Facebook’s level of granularity.