Client Success Stories
How El Espanol, Tamedia and Teknisk Ukeblad Mastered Post-Pandemic Retention
Covid led to massive surges in traffic and subscriptions over the last year. Now that this initial boost is over, international publishers talk about how they’ve retained the subscribers they won.
How Maximizing User Relationships and Data Collection Built the Foundation for Forbes' Subscription Business
Hear Nina La France, SVP Consumer Marketing & Business Development, Forbes, discuss their experiences launching a subscription model during a pandemic.
How Philly and Boston Magazines Pivoted to a Reader Revenue Model
Hear Paul Lopreiato, Associate Director of Audience Products and Analytics at Philadelphia and Boston magazines, discuss their experiences launching a subscription model during a pandemic.
Financial Times-Backed News Site Sifted Launches Paywall with Piano
Sifted, the FT-backed news website covering the world of European start-ups, launched a paywall after two years in business to generate a “deeper attachment” with its readers and more stable income.
How The Daily Beast Redefined Their Concept of Loyalty by Using Data to be Dynamic in Onsite Experiences
Using Piano’s Likelihood to Convert scoring model, The Daily Beast used data to rethink who their most loyal users are, and developed targeted marketing experiences for these users and other audience
How The Spectator’s User-First Digital Strategy Extended Their Centuries Old Brand
Thanks to Piano, The Spectator was able to create personalized experiences, in real-time, while maintaining the editorial philosophy of their print publications on the digital platform.
Driving Digital Contributions: a Case Study with Der Standard
Driving Digital Contributions: a Case Study with Der Standard.
How Crain Communications uses pricing research to grow revenue
Veebha Mehta is the CMO at Crain Communications, a diverse business publisher with titles spanning the advertising, healthcare, investment, automotive, and plastics industries. When she assumed...
Rapid Subscription Growth: How Piano Helped The Daily Memphian Achieve a 12 Month Subscriber Goal in 3 Weeks
Dedicated to providing 650,000+ Memphians with intelligent local journalism, The Daily Memphian sought to boost their loyal subscriber base.
Lessons from FIPP World Congress 2020 – How Funke Mediengruppe’s new subscription strategy helps finance local journalism
Funke Mediengruppe is one of the leading publishers in Germany, focusing on local news, digital and national magazines. They operate 12 local newspapers, all with subscription model now.
Data-Driven News: How Winnipeg Free Press Earned 5x Increase in New Registrations and Trial Sign-ups
Already dedicated to offering the best local coverage in their market, the Winnipeg Free Press knew they needed something more to win over registrants and subscribers.
Supercharged Advertising ROI: How Piano Helped Mediahuis Achieve a 26% Higher CTR with Targeted Campaigns
Leading European media company Mediahuis — which runs over 40 of the largest news — wanted to create an advertising experience that could match Google and Facebook’s level of granularity.
Membership Has Its Perks: How CAFE Insider Reached More Than 15,000 Members During Its First 90 Days
When Some Spider Studios started searching for an audience engagement and subscription commerce engine, they had all of the makings of a successful membership model.
Building the Brand: Why AAAS Introduced a Metered Paywall
When you want to get the latest news on international science policy, view rich multimedia pieces that span scientific disciplines, or follow the latest offerings from award-winning science writers...
Bonnier Corporation Offers Users a Taste of Something New: How Piano Helped Fuel Its Premium Ad-Light Experience
In 2018, Bonnier Corporation, one of the largest special-interest publishing groups in the U.S., made the decision to add to their audience offerings and build new revenue streams.
Golf Digest Swings and Wins: How They Built a New Digital Model With the Help of Piano
A trusted source of golfing news and information, Golf Digest has a well-developed but niche readership loyal to their brand, with a print circulation of 1.6 million and an average of more than 3.5mil
Business Insider: The Paywall Optimization Strategy That Led to Increased Engagement, Subscriptions and Revenue
Business Insider developed and executed a paid premium content offer, but wanted to further increase engagement, conversion rates, and revenue.