Client Success Stories

  • How El Espanol, Tamedia and Teknisk Ukeblad Mastered Post-Pandemic Retention47:17

    How El Espanol, Tamedia and Teknisk Ukeblad Mastered Post-Pandemic Retention

    Covid led to massive surges in traffic and subscriptions over the last year. Now that this initial boost is over, international publishers talk about how they’ve retained the subscribers they won.

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  • How Maximizing User Relationships and Data Collection Built the Foundation for Forbes' Subscription Business8:49

    How Maximizing User Relationships and Data Collection Built the Foundation for Forbes' Subscription Business

    Hear Nina La France, SVP Consumer Marketing & Business Development, Forbes, discuss their experiences launching a subscription model during a pandemic.

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  • How Philly and Boston Magazines Pivoted to a Reader Revenue Model11:50

    How Philly and Boston Magazines Pivoted to a Reader Revenue Model

    Hear Paul Lopreiato, Associate Director of Audience Products and Analytics at Philadelphia and Boston magazines, discuss their experiences launching a subscription model during a pandemic.

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  • Financial Times-Backed News Site Sifted Launches Paywall with Piano

    Financial Times-Backed News Site Sifted Launches Paywall with Piano

    Sifted, the FT-backed news website covering the world of European start-ups, launched a paywall after two years in business to generate a “deeper attachment” with its readers and more stable income.

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  • How The Daily Beast Redefined Their Concept of Loyalty by Using Data to be Dynamic in Onsite Experiences16:02

    How The Daily Beast Redefined Their Concept of Loyalty by Using Data to be Dynamic in Onsite Experiences

    Using Piano’s Likelihood to Convert scoring model, The Daily Beast used data to rethink who their most loyal users are, and developed targeted marketing experiences for these users and other audience

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  • How The Spectator’s User-First Digital Strategy Extended Their Centuries Old Brand

    How The Spectator’s User-First Digital Strategy Extended Their Centuries Old Brand

    Thanks to Piano, The Spectator was able to create personalized experiences, in real-time, while maintaining the editorial philosophy of their print publications on the digital platform.

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  • Driving Digital Contributions: a Case Study with Der Standard

    Driving Digital Contributions: a Case Study with Der Standard

    Driving Digital Contributions: a Case Study with Der Standard.

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  • How Crain Communications uses pricing research to grow revenue

    How Crain Communications uses pricing research to grow revenue

    Veebha Mehta is the CMO at Crain Communications, a diverse business publisher with titles spanning the advertising, healthcare, investment, automotive, and plastics industries. When she assumed...

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  • Rapid Subscription Growth: How Piano Helped The Daily Memphian Achieve a 12 Month Subscriber Goal in 3 Weeks

    Rapid Subscription Growth: How Piano Helped The Daily Memphian Achieve a 12 Month Subscriber Goal in 3 Weeks

    Dedicated to providing 650,000+ Memphians with intelligent local journalism, The Daily Memphian sought to boost their loyal subscriber base.

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  • Lessons from FIPP World Congress 2020 – How Funke Mediengruppe’s new subscription strategy helps finance local journalism

    Lessons from FIPP World Congress 2020 – How Funke Mediengruppe’s new subscription strategy helps finance local journalism

    Funke Mediengruppe is one of the leading publishers in Germany, focusing on local news, digital and national magazines. They operate 12 local newspapers, all with subscription model now.

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  • Data-Driven News: How Winnipeg Free Press Earned 5x Increase in New Registrations and Trial Sign-ups

    Data-Driven News: How Winnipeg Free Press Earned 5x Increase in New Registrations and Trial Sign-ups

    Already dedicated to offering the best local coverage in their market, the Winnipeg Free Press knew they needed something more to win over registrants and subscribers.

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  • Supercharged Advertising ROI: How Piano Helped Mediahuis Achieve a 26% Higher CTR with Targeted Campaigns

    Supercharged Advertising ROI: How Piano Helped Mediahuis Achieve a 26% Higher CTR with Targeted Campaigns

    Leading European media company Mediahuis — which runs over 40 of the largest news — wanted to create an advertising experience that could match Google and Facebook’s level of granularity.

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  • Membership Has Its Perks: How CAFE Insider Reached More Than 15,000 Members During Its First 90 Days

    Membership Has Its Perks: How CAFE Insider Reached More Than 15,000 Members During Its First 90 Days

    When Some Spider Studios started searching for an audience engagement and subscription commerce engine, they had all of the makings of a successful membership model.

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  • Building the Brand: Why AAAS Introduced a Metered Paywall

    Building the Brand: Why AAAS Introduced a Metered Paywall

    When you want to get the latest news on international science policy, view rich multimedia pieces that span scientific disciplines, or follow the latest offerings from award-winning science writers...

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  • Bonnier Corporation Offers Users a Taste of Something New: How Piano Helped Fuel Its Premium Ad-Light Experience

    Bonnier Corporation Offers Users a Taste of Something New: How Piano Helped Fuel Its Premium Ad-Light Experience

    In 2018, Bonnier Corporation, one of the largest special-interest publishing groups in the U.S., made the decision to add to their audience offerings and build new revenue streams.

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  • Golf Digest Swings and Wins: How They Built a New Digital Model With the Help of Piano

    Golf Digest Swings and Wins: How They Built a New Digital Model With the Help of Piano

    A trusted source of golfing news and information, Golf Digest has a well-developed but niche readership loyal to their brand, with a print circulation of 1.6 million and an average of more than 3.5mil

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  • Business Insider: The Paywall Optimization Strategy That Led to Increased Engagement, Subscriptions and Revenue

    Business Insider: The Paywall Optimization Strategy That Led to Increased Engagement, Subscriptions and Revenue

    Business Insider developed and executed a paid premium content offer, but wanted to further increase engagement, conversion rates, and revenue.

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