Building A Successful Subscription Business

Inc42 leveraged Piano’s testing capabilities to understand the content and user experience preferences of their audience

After making a major investment in digital operations in 2015, America came to Piano in 2020 looking for a solution to enable online registration and donations.

Insider increased engagement, memberships and revenue through a strategy fueled by Piano’s platform and services.

Launching a digital subscription product for the first time doesn’t have to be daunting. Use this guide to learn how to build and optimize your offering.

Publishers and news brands are experimenting with different levels of personalization to improve the experience of visitors to their sites and to encourage them to become more loyal, regular readers.

Let’s explore the main highlights across digital engagement, retention and conversion during COVID-19 and unpack how publishers can use this data to prepare for future shifts in consumer demand.

For the first time ever, we’ve packaged up this data into our inaugural, bi-annual Customer Journey Benchmarks Report so you can see the numbers that matter most to your subscription business.

We’ve designed Best Practices Highlights to break down the subscriptions strategies, underpinned by industry-leading expertise and data-driven benchmark data from across hundreds of publishers.

Consider these nine stats that can help you build a subscription business that delivers personalized journeys for each subscriber, driven by a deeper, data-driven understanding of their needs.

Thanks to Piano, The Spectator was able to create personalized experiences, in real-time, while maintaining the editorial philosophy of their print publications on the digital platform.

Subscription businesses are most successful when they fully understand user behavior from the moment they first hit the site, and well past the conversion point into their subscription experience.

Capturing the attention of your onsite visitors is only part of the journey towards converting them into full-time subscribers.

Personalization demonstrates a commitment to build that trust and encourage users to build and maintain long-term subscription relationships with the publication.