Piano Team

  • Piano's Data Health Checklist

    Piano's Data Health Checklist

    Piano's Data Health checklist

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  • On the Third Anniversary of the GDPR, Has Data Privacy Actually Improved?

    On the Third Anniversary of the GDPR, Has Data Privacy Actually Improved?

    Three years into the GDPR

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  • Lessons Learned from the Pandemic-Era Subscription Boom

    Lessons Learned from the Pandemic-Era Subscription Boom

    Let’s explore the main highlights across digital engagement, retention and conversion during COVID-19 and unpack how publishers can use this data to prepare for future shifts in consumer demand.

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  • How the Right Data Can Build Brand Value and Protect Consumer Privacy

    How the Right Data Can Build Brand Value and Protect Consumer Privacy

    We recently continued our discussion of third-party cookie deprecation with Ad Age Studio 30 and ID5 on "How the right data can build brand value and protect consumer privacy."

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  • Monthly News Roundup: May 2021

    Monthly News Roundup: May 2021

    A quick recap of the top stories we loved diving into over this last month! As parts of the world start to reopen, we’re focused on subscription performance beyond the COVID-19 subscription surge.

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  • Zero- vs. First-Party Data

    Zero- vs. First-Party Data

    We break down the differences between zero- and first-party data, both helpful data types for building up a better understanding of your users.

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  • How BuzzFeed and Other Publishers are Optimizing First-Party Data

    How BuzzFeed and Other Publishers are Optimizing First-Party Data

    Ad Age Studio 30 partnered with Piano for a virtual roundtable discussion in April with leaders from five media corporations moderated by Studio 30 Editor John Dioso, Peter Turner and Joanna Catalano.

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  • Piano Raises $88 Million, Adds LinkedIn to Investor Group

    Piano Raises $88 Million, Adds LinkedIn to Investor Group

    Piano announced an $88 million fundraise, led by Updata Partners with supporting investments from Rittenhouse Ventures and Linkedin Corporation.

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  • Piano Introduces Suspicious Activity Report, a Real-Time Solution for Password-Sharing

    Piano Introduces Suspicious Activity Report, a Real-Time Solution for Password-Sharing

    In response to the password-sharing trend, Piano has released a Suspicious Activity Report for publishers to identify password-sharers and engage them with appropriate communication, pricing and terms

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  • Piano Announces Premier Addressability Partners to Expand First-Party Data Acquisition Capabilities

    Piano Announces Premier Addressability Partners to Expand First-Party Data Acquisition Capabilities

    Piano will give clients choice and flexibility in harnessing their own data for onsite in the lead-up to third-party cookie deprecation with a new solution and key partnerships.

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  • Introducing Snackable Subscription Highlights

    Introducing Snackable Subscription Highlights

    We’ve designed Best Practices Highlights to break down the subscriptions strategies, underpinned by industry-leading expertise and data-driven benchmark data from across hundreds of publishers.

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  • Monthly News Roundup: April 2021

    Monthly News Roundup: April 2021

    Your monthly roundup of the latest industry news from Piano.

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  • How Maximizing User Relationships and Data Collection Built the Foundation for Forbes' Subscription Business8:49

    How Maximizing User Relationships and Data Collection Built the Foundation for Forbes' Subscription Business

    Hear Nina La France, SVP Consumer Marketing & Business Development, Forbes, discuss their experiences launching a subscription model during a pandemic.

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  • How Philly and Boston Magazines Pivoted to a Reader Revenue Model11:50

    How Philly and Boston Magazines Pivoted to a Reader Revenue Model

    Hear Paul Lopreiato, Associate Director of Audience Products and Analytics at Philadelphia and Boston magazines, discuss their experiences launching a subscription model during a pandemic.

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  • Retiring Third-Party Cookies: Stop Panicking and Start Planning

    Retiring Third-Party Cookies: Stop Panicking and Start Planning

    Google is testing privacy controls and doesn't plan to adopt new tracking tech after phasing out third-cookies. Start planning for the transition away from third-party cookies instead of panicking.

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  • Piano Named “Data Management Solution of the Year” in 2021 Data Breakthrough Awards Program

    Piano Named “Data Management Solution of the Year” in 2021 Data Breakthrough Awards Program

    Piano today announced that it has been selected as the winner of the “Data Management Solution of the Year” award in the 2021 Data Breakthrough Awards program conducted by Data Breakthrough.

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  • Monthly News Roundup: March 2021

    Monthly News Roundup: March 2021

    Your monthly roundup of the latest industry news from Piano. This month we are focusing on all things cookieless and data.

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  • Financial Times-Backed News Site Sifted Launches Paywall with Piano

    Financial Times-Backed News Site Sifted Launches Paywall with Piano

    Sifted, the FT-backed news website covering the world of European start-ups, launched a paywall after two years in business to generate a “deeper attachment” with its readers and more stable income.

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  • The data model strategy: leverage the value of user-centric analytics

    The data model strategy: leverage the value of user-centric analytics

    How Piano provides a tailored data model that enables teams to create immediate value, improving their speed to market and ability to react to trends faster than their competitors

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  • Highlights from Piano Academy, Winter 2021 Edition

    Highlights from Piano Academy, Winter 2021 Edition

    See highlights from our winter 2021 Piano Academy, in which we covered subscriptions, personalization and analytics through client case studies, partner roundtables and Piano executive and experts.

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