Piano Team

  • 9 Stats for Subscription Success

    9 Stats for Subscription Success

    Consider these nine stats that can help you build a subscription business that delivers personalized journeys for each subscriber, driven by a deeper, data-driven understanding of their needs.

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  • AT Internet Joins Piano to Form Industry-First Customer Experience Platform Powered by Contextual Analytics

    AT Internet Joins Piano to Form Industry-First Customer Experience Platform Powered by Contextual Analytics

    Piano has joined forces with AT Internet, a European leader in digital analytics and contextual data.

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  • Piano’s Cookieless Survival Kit

    Piano’s Cookieless Survival Kit

    Third-party cookies are going away at the end of the year. We have tips, tricks and tools to help you prepare for a cookieless future.

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  • Piano Academy is Back

    Piano Academy is Back

    Piano Academy is back!

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  • Piano Software Elevates Flagship Product Composer

    Piano Software Elevates Flagship Product Composer

    Piano’s core product, Composer, is now enhanced with new data and machine learning capabilities for more powerful customer journey design

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  • Piano Software Expands Global Footprint in Asia-Pacific with New Leadership, Headquarters in Singapore

    Piano Software Expands Global Footprint in Asia-Pacific with New Leadership, Headquarters in Singapore

    Learn more about Piano’s Asia-Pacific Expansion and Headquarters.

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  • Piano’s 2020 Year in Review

    Piano’s 2020 Year in Review

    Read Piano by the Numbers, Piano a year in review.

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  • How The Spectator’s User-First Digital Strategy Extended Their Centuries Old Brand

    How The Spectator’s User-First Digital Strategy Extended Their Centuries Old Brand

    Thanks to Piano, The Spectator was able to create personalized experiences, in real-time, while maintaining the editorial philosophy of their print publications on the digital platform.

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  • Get Past the Paywall: Boost Engagement to Reduce Churn

    Get Past the Paywall: Boost Engagement to Reduce Churn

    Subscription businesses are most successful when they fully understand user behavior from the moment they first hit the site, and well past the conversion point into their subscription experience.

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  • Digiday Honors Mediahuis’ Use of Piano for Most Effective Campaign of 2020

    Digiday Honors Mediahuis’ Use of Piano for Most Effective Campaign of 2020

    We’re so proud to have been recognized alongside Mediahuis as the Digiday Marketing & Advertising Awards Europe winner for Most Effective/Measurable Campaign of 2020.

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  • Get Past the Paywall:  Personalize Engagement to Reach Users

    Get Past the Paywall: Personalize Engagement to Reach Users

    Personalization demonstrates a commitment to build that trust and encourage users to build and maintain long-term subscription relationships with the publication.

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  • Piano chosen as a 2020 Red Herring Top 100 North America Winner

    Piano chosen as a 2020 Red Herring Top 100 North America Winner

    We are thrilled to announce we have been chosen as a 2020 Red Herring winner, recognizing the continent’s most exciting and innovative private technology companies.

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  • A Guidebook to the Subscriber Journey

    A Guidebook to the Subscriber Journey

    Tracking third-party cookies, advertisers and marketers have tried to put the right ads in front of the right people but with the demise of third-party data they most adopt a zero-party data strategy.

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  • The Zero Party Data Strategy

    The Zero Party Data Strategy

    What will the digital advertising landscape look like once third-party cookies come to an end?

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  • The State of Direct Brand Engagement

    The State of Direct Brand Engagement

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  • Churn Decreases Following COVID-19 Subscription Surge

    Churn Decreases Following COVID-19 Subscription Surge

    By now, the surge in subscriptions driven by the pandemic is well-documented. Piano has been reporting performance over the past for nearly 300 websites using its platform to manage subscriptions.

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  • Coronavirus Coverage Drives Surge in Audience and Subscriptions for News Publishers in Europe and U.S.

    Coronavirus Coverage Drives Surge in Audience and Subscriptions for News Publishers in Europe and U.S.

    Piano’s global data across hundreds of major news publishers shows surging demand for news — with the Coronavirus crisis generating significant increases in media consumption and digital subscriptions

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  • Introducing Piano Zero: How Piano Meets Publisher Needs in the Cookieless Era

    Introducing Piano Zero: How Piano Meets Publisher Needs in the Cookieless Era

    Piano Zero combines the value exchange and identity management tools needed to incentivize and acquire zero-party data and consent, with a first-party DMP to create segments and lookalikes.

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  • Piano Is Awarded ISO 27001 Certification

    Piano Is Awarded ISO 27001 Certification

    Piano, the leading subscription, data management and customer experience technology provider with over 300 major customers, today announces it has received ISO/IEC 27001:2013 Certification.

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  • Strength in Numbers: The Transformational Power of Publisher Alliances

    Strength in Numbers: The Transformational Power of Publisher Alliances

    As publishers compete with behemoths like Google and Facebook for advertising dollars, alliances have proven a winning formula. Strength, they’ve found, really does come from numbers.

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