Piano Team

  • El Customer Journey, cómo diseñar el flujo correcto44:11

    El Customer Journey, cómo diseñar el flujo correcto

    Este martes 18 de Enero de 17.00h a 18.00 h (CEST) tuvo lugar nuestro tercer webinar - El Customer Journey, cómo diseñar el flujo correcto

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  • Piano Partners with Snowflake to Help Teams Leverage the Power of Advanced Analytics

    Piano Partners with Snowflake to Help Teams Leverage the Power of Advanced Analytics

    Piano announced a partnership with Snowflake to help businesses understand and activate their data at scale.

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  • Et si la fin des cookies tiers était le meilleur moyen de reconquérir votre audience ?40:31

    Et si la fin des cookies tiers était le meilleur moyen de reconquérir votre audience ?

    Cette session présentée par Vincent Brach de Piano vous permet de découvrir comment tourner la fin des cookies tiers à votre avantage.

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  • Test These 3 Things for Small Steps Toward Big Conversions

    Test These 3 Things for Small Steps Toward Big Conversions

    Testing is at the core of improving subscription programs. Learn how Piano enabled Gulf News to test three different onsite elements to compare performance.

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  • Inside Mediahuis’ 12-month sprint to supercharged advertising ROI

    Inside Mediahuis’ 12-month sprint to supercharged advertising ROI

    By using Piano’s flexible DMP, Mediahuis can now run custom-audience campaigns specific to their advertisers’ business needs that drive revenue. Find out more in this case study.

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  • How to Successfully Launch Digital Campaigns for Disparate Audiences

    How to Successfully Launch Digital Campaigns for Disparate Audiences

    Discover how Piano enabled Gulf News to gather insights about its audience and create campaigns to persuade users to pay for a digital subscription.

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  • The Salt Lake Tribune Converts Suspicious Users into Group Subscribers with Piano

    The Salt Lake Tribune Converts Suspicious Users into Group Subscribers with Piano

    By using Suspicious Activity Reports with Piano, the Salt Lake Tribune supercharged group subscriptions to drive more revenue. Learn more in this case study.

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  • Defining and Demonstrating Success in Digital Subscriptions52:01

    Defining and Demonstrating Success in Digital Subscriptions

    How do you define the success of your digital subscriptions—and how can they perform even better? Join Piano in conversation with Matthew Harrison of Sifted and Svein-Erik Hole of Teknisk Ukeblad Medi

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  • The Getting Started Guide for Digital Subscriptions

    The Getting Started Guide for Digital Subscriptions

    Launching a digital subscription product for the first time doesn’t have to be daunting. Use this guide to learn how to build and optimize your offering.

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  • Alerting et Monitoring sur mesure pour l’intégralité de vos données avec Piano Analytics27:36

    Alerting et Monitoring sur mesure pour l’intégralité de vos données avec Piano Analytics

    Assurez-vous de pouvoir analyser efficacement et en temps réel les comportements de vos utilisateurs sur l'ensemble de vos plateformes marketing grâce à notre outil de monitoring.

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  • Monitor and Customize Alerts for All Data with Piano Analytics27:53

    Monitor and Customize Alerts for All Data with Piano Analytics

    Analyze user behavior in real time across all of your marketing platforms with the new alerting and monitoring feature in Piano Analytics.

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  • Piano Analytics Wins New Product of the Year in 2021 BIG Awards for Business

    Piano Analytics Wins New Product of the Year in 2021 BIG Awards for Business

    Piano Analytics was recognized as Product of the Year in the Business Intelligence Group’s BIG Award for Business. The award program recognizes companies, products and people leading their industries.

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  • How to Exploit Your Data Goldmine45:43

    How to Exploit Your Data Goldmine

    Data can be a differentiator for any business. But many organizations sit on top of that invaluable information with no actionable way to use it. In this session, learn how to strike data gold with Pi

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  • How Harvard Business Review Reevaluated Retention for Monthly Subscribers37:52

    How Harvard Business Review Reevaluated Retention for Monthly Subscribers

    Learn how to keep customers renewing with our best practices for anti-cancellation tactics in conversation with Harvard Business Review. Speaker: Nini Diana, Director, Consumer Marketing, Harvard Busi

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  • From Browsers to Buyers: Conversion Tactics That Work28:48

    From Browsers to Buyers: Conversion Tactics That Work

    Prime casual content consumers with reasons to subscribe. During this session, you’ll hear real examples of successful conversion tactics from Piano client Gulf News to get inspired for your business.

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  • Is Data Alliance An Effective Strategy to Share Information?29:20

    Is Data Alliance An Effective Strategy to Share Information?

    Building a data alliance for publishers in Europe has been an effective solution to compete for ad spend against social media platforms. But can its success be repeated in other markets? During this s

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  • Cómo la data acelera suscripciones utilizando Inteligencia Artificial y Machine Learning (Presentación en español)30:00

    Cómo la data acelera suscripciones utilizando Inteligencia Artificial y Machine Learning (Presentación en español)

    Speakers: Patrick Appel, Director of Research, Piano (translated by Billy Aldea-Martinez in spanish) Francisca Duran Bruce Sales Director, Piano

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  • Cómo construir una estrategia de datos que impulse el negocio de suscripciones.51:27

    Cómo construir una estrategia de datos que impulse el negocio de suscripciones.

    Declan liderara una presentación sobre la importancia de introducir una estrategia de modelo de datos en vuestra organización.

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  • Piano Academy Fall 20212:51:59

    Piano Academy Fall 2021

    Piano Academy Fall 2021 took place on November 18 from 8:30 AM - 12:00 PM EST. This half-day event was filled with insights on how to help your business better engage audiences, elevate brand experien

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  • Piano Ranked 274th Fastest-Growing Company in North America on the 2021 Deloitte Technology Fast 500™

    Piano Ranked 274th Fastest-Growing Company in North America on the 2021 Deloitte Technology Fast 500™

    Piano ranked No. 274 on the Deloitte Technology Fast 500™, a ranking of the 500 fastest-growing technology companies in North America.

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