Piano Team

Piano Announces New Digital Analytics Solution

Piano announced the launch of Piano Analytics, an advanced analytics solution built from the ground up to address the challenge many users face with complicated and yet, limited, tools available today

What if Data Was Your Competitive Advantage?

Why analytics is essential to drive decisions and support organizational growth

How to optimize your ROI with marketing attribution

Effective marketing attribution is vital to be able to constantly measure your ROI with a relevant breakdown of the investments made on each marketing channel.

Monthly News Roundup: September 2021

In honor of the return to school in many of our markets, we’ve focused on all things educational when it comes to subscriptions, personalization and analytics!

Digital Publishers Can Turn Apple’s App Store Changes into an Advantage with Frictionless Technology

Piano Frictionless can help digital publishers drive subscription success after Apple’s App Store changes take effect.

Nick Worth Joins Piano as Inaugural Chief Client Officer

Piano announced that Nick Worth has joined the organization as its inaugural chief client officer. Worth is an accomplished B2B service delivery and marketing leader with a proven track record of deli

Choosing the best marketing attribution model for your business

With an increasing number of touchpoints in the customer journey, effective marketing attribution allows you to demonstrate the value of each marketing channel

Les clés de la réussite dans un monde sans cookies tiers

How to Set Up Marketing Attribution Analysis

Effective marketing attribution is a fundamental component for an organization to achieve its marketing objectives.

Monthly News Roundup: August 2021

Here’s a quick recap of the top analytics stories we’ve loved diving into this month from Snowflake, TechRepublic, IDC and AdExchanger.

How to Create a Better User Experience to Convert Fly-by Users into Loyal Subscribers

Publishers and news brands are experimenting with different levels of personalization to improve the experience of visitors to their sites and to encourage them to become more loyal, regular readers.

Piano Named to 2021 Inc. 5000 List of America’s Fastest-Growing Private Companies

Piano, a global analytics and activation platform, has once again been recognized in the annual Inc. 5000 list, the most prestigious ranking of the fastest-growing private companies in the US.

How to Build User Profiles with a Data Management Platform (DMP) to Increase Subscriber Conversations

If publishers want to convert website visitors into paying customers, they’ll need to master the art of using data to create audience profiles.

Piano Named “Best MarTech Startup” in 2021 MarTech Breakthrough Awards Program

Piano has been selected as the winner of the “Best MarTech Startup” award in the fourth annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough.

Rising Media Webinar^09.22.21^12:00AM EST

Join our webinar on Wednesday, September 22nd to hear from our digital analytics expert, Declan Owens, on the importance of introducing a data model strategy.

How to Make More Strategic Decisions With Contextual Data

Contextual data helps you understand more about your users to deliver more personalized experiences to them and go beyond just a lead’s name to understand their industry, work, and content preferences

How Progressive Profiling Helps Build Rich Audience Segments

Progressive profiling is a method of gradually acquiring zero- and first-party data from your users and slowly piecing together detailed audience profiles using those insights.

How to Collect More First-Party Data

First-party data is a useful resource that allows marketers, publishers, website managers and business strategists to build rich, privacy-friendly profiles of users. See how you can collect more of it

Lessons from Public Media for the Post-Third-Party Cookie Future

Whether it's subscription or sponsorship, public media outlets leverage their content with the goodwill of their audiences. Brand loyalty is the secret to public media's success.