Introduction
With circulation declining and digital advertising being commoditized throughout the media industry, it’s more critical than ever to establish a direct relationship with users, and enable a direct-to-consumer revenue stream.
As the industry's most experienced team for developing and analyzing commercial digital experiences, Piano has worked with thousands of content websites and apps. Our experts in strategy, research and marketing know how to identify and build the right subscription product, and then optimize the customer journey, driving higher engagement and revenue.
In working towards those goals, Piano has developed a process designed to help companies get started. Our product development process includes four main phases, with proven steps and deliverables at every stage.
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