Need some good reading material? Here’s a quick recap of the top stories we loved diving into over this last month! As parts of the world start to reopen, we’re focused on performance beyond the COVID-19 subscription surge. Learn how Harvard Business Review is driving new subscriber value from old content, Gannett’s strategy for diversifying its readership in the digital age, the Wall Street Journal’s free live journalism events for subscribers and why newspapers need to up the ante on digital subscriptions to keep up with a decrease in print subscriptions.
How HBR uses case studies and ebooks to sell premium subscriptions
Everything old is new again. When looking for ways to add more value for premium subscribers, Harvard Business Review went back over the last decade to unearth case studies the publication has created that bring real-world business problems to life to support managers in their decision-making. One in five subscribers opts to pay 50% more to access these hundreds of ebooks and thousands of case studies.
Growing digital subscriptions requires focus on the right audiences, content
The creation of a reader revenue model is starting to tap into multiple departments within a company. At the recent INMA World Congress of News Media, Gannett shared the details behind shifting to a content strategy that represents and engages a more diverse readership. Meanwhile, Brazilian daily newspaper Folha de S.Paulo talked about data-driven content to boost subscriptions.
How the Wall Street Journal is adapting its live journalism in a virtual age
WSJ has turned to “live journalism” events in which members receive complimentary tickets as a subscription benefit, something that the team is experimenting with for the first time as a way of encouraging engagement with other products. The publication will also experiment with hybrid events.
Digital newspaper subscriptions will exceed print by 2027
Digital-only subscriptions to local newspapers will surpass print subscriptions within six years — and as early as 2024 — as reading habits continue to move online. Newspapers should develop a strategy to raise prices on digital subscriptions, which make up about 21% of total paid subscriptions, a yearly increase of 32%, to make up for print revenue losses.