How Insider Turbocharged Subscription KPIs in Partnership with Piano

After launching its subscription product on Piano in 2017, Insider had seen compelling increases in conversion rates and subscriptions. But they knew they could achieve more with Piano Strategic Services.

With expert guidance and bespoke analysis, Insider implemented an ongoing split testing program to optimize its subscription offers and tapped into Piano’s machine learning propensity modeling to predictively understand which users were likely to subscribe or churn.

In just three and a half years working with Piano Strategic Services, Insider achieved:

  • 1640% growth in revenue per month
  • 1459% growth in new subscribers per month
  • 2069% growth in total active subscribers

Learn more about Insider’s success working with Piano Strategic Services in this case study.

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