Turbocharging Personalization with Analytics

Effective marketing attribution is vital to be able to constantly measure your ROI with a relevant breakdown of the investments made on each marketing channel.

With an increasing number of touchpoints in the customer journey, effective marketing attribution allows you to demonstrate the value of each marketing channel

Effective marketing attribution is a fundamental component for an organization to achieve its marketing objectives.

Progressive profiling is a method of gradually acquiring zero- and first-party data from your users and slowly piecing together detailed audience profiles using those insights.

First-party data is a useful resource that allows marketers, publishers, website managers and business strategists to build rich, privacy-friendly profiles of users. See how you can collect more of it

Piano's 10 guidelines for building an effective data governance strategy.

How L’Équipe has laid the foundations for data governance and optimized its data management and democratization processes.

Effective data governance enables companies to better leverage their digital analytics to facilitate decision-making and support the data needs of teams across the organization.

Effective data governance enables companies to better leverage their digital analytics to facilitate decision-making and support the data needs of teams across the organization.

Data governance is about the understanding of data across a business and team collaboration to get the most from their data assets. Here’s how to become the master of your data governance strategy.

Data sampling is the standard practice of the major analytics players. It’s important to know the dangers of sampling and the negative financial impact it can have on your organization.

When the General Data Protection Regulation (GDPR) began it was hailed as the dawn of a brave new era for online data protection. Now three years later, the regulation has been widely criticized.

We recently continued our discussion of third-party cookie deprecation with Ad Age Studio 30 and ID5 on "How the right data can build brand value and protect consumer privacy."

Created in 2015 by real estate industry professionals, Bienici.com is one of France's leading real estate advertising websites, with more than 110 million visits per year on desktop, mobile web.

How Piano helped French media site L’Équipe to significantly boost its performance and accelerate growth with a decisively data-driven approach

How Piano helped French media site Le Monde to leverage an analytics-based approach to provide the highest possible quality of content to their readers

How Piano helped French media site Le Parisien to boost engine traffic with an efficient and streamlined analytics strategy

How Piano provides a tailored data model that enables teams to create immediate value, improving their speed to market and ability to react to trends faster than their competitors

See highlights from our winter 2021 Piano Academy, in which we covered subscriptions, personalization and analytics through client case studies, partner roundtables and Piano executive and experts.